Make Things Easy for your Attendees!
When choosing a webinar or webconferencing vendor, it makes sense to pick the simplest solution for your needs, and this includes the needs of your attendees.
Many people are not really computer-savvy and if you ask your audience to install or download software, they may be either unsure of what they should do, or suspicious of the software for security reasons. Picking a web-conferencing solution such as gotomeeting that doesn’t require your participants to download any special software will improve the response to your event.
Several days before your webinar, try to find a person who is not especially experienced (computer-wise) and do a trial run of your conference with him/her as the audience. Ask how well the webinar worked and if there is anything that might be made easier.
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